Features

Everything you need to answer enquiries faster

MsgMaven focuses on inbound enquiry management — capturing, understanding, qualifying and replying — with no mass marketing or cold outreach.

Unified inbox

Instagram DMs and WhatsApp messages in one place, filterable by channel, status and intent.

Enquiry classification

Automatic tagging of price, size, availability, delivery, booking and more.

Reply suggestions

Editable, rule-based suggestions tuned per business. AI generation can be layered on later.

Customer profiles

Names, handles and phone numbers captured from Meta where permitted, plus notes and tags.

Lead scoring & hot leads

Buying-intent enquiries rise to the top with a running lead score.

Follow-up workflow

Statuses, assignments and internal notes so nothing slips through.

Meta-compliant by design

Official APIs, encrypted tokens, webhook signature verification and data deletion.

Diagnostics

A real readiness checklist that verifies your connection, permissions and webhooks.